Hotel Story Nb.10 LEGO HOTEL

“Play is mandatory” was stated among these accommodation rules.

Lots of people are fans of Lego. And this experience is for them.

A couple of years ago, Airbnb organized a one night stay experience in Lego House in Denmark.

It was a family experience, falling asleep surrounded by 25 million bricks and making their “wildest Lego vision a reality”.

They would be welcomed by Jamie, famous for becoming the designer for the Lego architecture series after participating in the Master Model Builder competition.

Jamie would give them top-secret Lego tips and tricks and join them for a lunch served by two friendly robot waiters.

This house features multiple sculptures created by millions of bricks including Masterpiece Gallery showcasing creations from fans all over the world.

You could also create your own Lego movie in the interactive experience zone.

Or spend time tracing the timeline of Lego history and finding your childhood favorites.

Eventually, you would sleep in the bed underneath a 6-meter-tall waterfall made of bricks.

And in the morning, you would be served BRICKfast in bed.

Imagine armchairs, lamps, alarm clocks, TV, books, cats, everything around you, all made of bricks.

And, if there is anything missing, feel free to build it yourself.

At the end, they also state “for home security, just throw some bricks on the floor before leaving”.

Marvelous storytelling for this unique experience in this fun brand collaboration.

Note: These stories are here to inspire. However, we are not saying their realisation is perfect.

What can you learn from this example to improve your hotel?

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