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FUTURE of Boutique Hotels
If you don’t change, don’t count on that dream you have. Hospitality industry is changing and we’re about to feel it strong. People’s...


Website STRATEGY for HOTELS
Your hotel’s website has ONE aim – DIRECT bookings which are nice and easy, with the right, ideal guests. That’s not an easy aim, but...


Boutique hotels, DITCH OTAs!
Don’t focus on OTAs. You got work to do with your seamless branding across all platforms, relevant content and value creation, consistent...


The way to FULLY booked hotel
Staying attractive while being loyal to your original story and values can be hard. The key is in REEVALUATION and RECOMMITMENT. Observe...


MUCH HIGHER room daily rates
Don’t enter price competition. Don’t loose money on expensive marketing. FIRST ensure you got what your desired market WANTS. KNOW who...


Don't LIE to your GUESTS!
Don’t FAKE to be part of some popular movement if you’re not honestly into it. Just because you think it will bring you more guests and...


Don't WASTE your MONEY!
Someone needs to tell you not to WASTE MONEY on marketing, branding, videography, influencers, even ads and modernisation of your hotel. ...


Standardisation VS. Customisation
How do you stick to standards while also customising guest’s experience? Standardisation is the level of your PRACTICE and ...


Hotel forecast for SUCCESS
It’s NOT about having more guests. It’s about having IDEAL returning guests which you can serve the best WITHOUT pressure and drama. ...


NO guest LEFT BEHIND
NO guest should feel NEGLECTED in your hotel. Even when some guests are VIPs, others shouldn’t notice this. While some hotels have...


When you KNOW YOUR HOTEL isn’t worth it
Why would you make your guests feel like fools? Go on, talk about revenue and stuff. But the truth is, because you CAN'T guarantee the...


HOTELS Instagram VS. Reality
When you try to keep up with competition and social media and trends, you only end up in CHAOS of chasing something, all the time. You...


BETTER than big chain hotels!
Boutique hotels can make impact which big chain hotels will NEVER be able to! BUT if you keep looking what they are doing, you’ll miss...


More DIRECT bookings
More DIRECT bookings and LOYAL guests? Don’t be into quick fix solutions, they always turn out more expensive. Follow THIS instead. ...


Copy of CRAZY IDEAS in hospitality
It’s not only about high numbers in revenue, occupancy, ratings, etc. It’s how trustworthy you are by consistently delivering same...
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