Hotel Story Nb.11 Fashion anyone??

Some of us are obsessed with fashion.

Therefore, what better thing to offer than a fashion inspired hotel to stay in.

Even when using fashion as core of one’s hotel identity, there are many directions to choose from. This particular hotel went all in extravagant, flamboyant style.

Exit the taxi and feel like you’ve just entered a 16th century Italian Palace.

Ornate ceilings, delicate floor mosaics, neoclassical elements with rich plum or yellow textures, antique chandeliers and of course - walk-in closet in the rooms.

There are fashion sketches on the walls telling the story of Italian fashion and lifestyle.

Even employees wear custom-made designer clothes inducing silk scarves and ties.

You can enjoy high tea in a printed fine porcelain cup while sitting on the sofa once used by one of the world famous designers.

Located in Dubai, the hotel merges Arabic architectural elements with a traditional Italian palace.

Your hotel doesn’t have to picture only the place and culture it’s part of.

Choose your philosophy, build it in your hotel’s identity and assess everything you implement if it’s on the brand.

Some won’t like it. But others will love it.

Note: These stories are here to inspire. However, we are not saying their realisation is perfect.

What can you learn from this example to improve your hotel?

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