Hotel Story Nb.19 James Bond for one night

Everyone says they are authentic.

But, what are you authentic to?

Authentic to brand, culture, destination, specific topic like poetry or tennis or to the needs of individuals?

When someone wakes up in your hotel, what do they know and feel for sure?

This hotel chooses to differentiate by incorporating the country symbols in fun and unexpected ways.

Already in the lobby, there are huge Swiss cow bells above you. And behind the check-in desk there is graphical animation of clockwork complications.

If you choose to stay in Gentlemen’s suite, as you open the door you’ll see a game of shadows on the wall picturing the opening gun barrel sequence from James Bond movies.

Place your stuff in bank vault cabinets, turn on a lamp in the shape of a gold rifle and enjoy a drink from a globe cabinet while playing roulette at a real roulette table in the middle of the room.

Large sliding doors in the shape of giant bars of Swiss chocolate with bank vault handles lead you to the bathroom.

Even wash basins are modelled on fondu bowls with a cheese snack resting beside.

It’s a story in every corner, picturing the theme lifestyle and Swiss culture elements.

Note: These stories are here to inspire. However, we are not saying their realisation is perfect.

What can you learn from this example to improve your hotel?

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