Hotel Story Nb.27 Arctic Circle Village
- Marina Djorem
- Feb 11, 2024
- 2 min read
Updated: Apr 24
In contrast to the previous experience story, this hotel has a more unique location and luxurious appearance, but that might be all for nothing.
This hotel promises a lot, but delivers poorly.
You’ll build up great expectations prior to coming to this beautiful village of glass igloos in the Arctic Circle, but guests seem to leave truly unhappy.
When “stay away from this business” repeats over and over again among reviews, it’s a red flag.
Now, businesses evolve, staff change, leadership becomes more dedicated, but people will need time to gain trust again.
Professional website, offered activities, pictures of Aurora Borealis above your bed, hot saunas overlooking forest covered in deep snow.
It’s all tempting for sure. Until you check some of the review platforms.
If location is the most important factor for real estate, then guest service is the deciding impression for hospitality business.
And obviously, this is when competition makes sense and will take over your idea.
We list winter and summer activities for the purpose of inspiration.
Hiking, midnight sun tours, horseback riding, canoeing and rafting, fishing, gold panning in summer and Nordic skiing, snowshoeing, husky and reindeer safari, horse sleigh rides, snowmobile safari, ice fishing, Santa Claus visits, Aurora hunting in winter.
While your first “wow” will be for pushing your luggage to igloo on a toboggan.
Note: These stories are here to inspire. However, we are not saying their realisation is perfect.
What can you learn from this example to improve your hotel?

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