Why should all businesses be experience-based?

Happy customers are best marketing. Somehow, we preserve them as some jewel to be found. This chase is often seen as marketing and sales. The truth is, we create them by providing them purchase experience to be remembered.

It is a fast world we are living in. Everything is readily available and expected within certain standards. These definitely dictate market behaviours and if you want to sustain nowadays you are probably already deep into the game. Hard part is when this becomes chase without an aim which small businesses can not afford.

Well underrated opportunity is that small businesses have privilege to listen and customize. They can get to know their customers closely and understand their needs on more personal level. Assuming the business has its values and story well implemented within its inside processes, it can twist and bend to come up with ideas that will capture attention of the right customers.

What is so new in creating customer experience? Nothing really, but it is constantly being used as a tool in marketing and sales while leaving everything else about that business unincluded. This kind of offer is not sustainable and cannot be consistent no matter how creative the marketing campaign is. Brand’s image can only be genuine when it serves its real identity set in place in every part of its structure. Such image naturally creates customer experience that is unique and personal.

Customers are people who long to be part of your story. They may lack time and be in the rush but they can never opt to leave the impression out. We are not designed to be indifferent to honest human interaction and emotion no matter how hard we try. Even more, is the experience appreciated because it forces us to return to the moment and feel ourselves and the world we live in.

In fact, small businesses have comparative advantage of being snobs! Yes, you read it well – snobs! This word has been used in wrong connotations while its true meaning comes two centuries ago from shoemakers in England who were known to be the best in this craftsmanship. Same as them, small businesses should look for new ways of achieving superb quality and comfort beside traditional approaches and techniques in customer relations. There are numerous opportunities to go above and beyond and provoke specific set of emotions. Regardless of how short customer journey may seem, this can always be done along the way in multiple forms until finally the offer is concluded and not even then.

After all, start from yourself, what places do you happily return to and why? I will admit that recently I switched to made to measure clothes. I have never been so much into shopping and once I tried going to local designer to make my wedding dress I never looked back. It is the care and effort, understanding and customised dynamics that make me feel taken care of, spoiled and confident about what to expect each and every time.

I invite you to share your business wisdom! Tell us, how you go above and beyond for your customers? Comment bellow.

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