Anyone can promise one-of-a-kind experience but not everyone can deliver it and exceed expectations.

In the past few years, many new buzzwords appeared. People noticed what was valued in the market and just copied the same words. WITHOUT actually delivering it.

Today you can see boutique, luxury, penthouse, authentic, one-of-a-kind and similar words EVERYWHERE, for every middle-class small hotel, house, apartment there is.

It’s one thing to promise but CAN YOU DELIVER?

First, not everyone has the same vision of what boutique and luxury is, especially with new global trends in ULTRA HIGH-NET-WORTH INDIVIDUALS’ behavior. And this opens the whole new door to unsatisfied guests, bad reviews and demanding operations.

COMPLICATED guests will expect unicorns and rainbows and you being their personal butler and eventually when you fail to answer their unpredictable, unclear or silly requests be sure they will write long unhappy reviews.

On the other side, your IDEAL guests know better. They check your offer and conclude for themselves if that is what they expect from a boutique or luxury or whatever you got their attention with.

Stressing the buzzwords and NOT presenting your real values, unique concept and hospitality approach REPEALS the guests you would enjoy hosting and who would gladly pay whatever you ask.

Therefore, ALWAYS communicate what is true for you, paint that experience of staying in your hotel, instead of trying to offer what everyone else already does.

Once you’ve got this right, your guests will get exactly what they expected and paid for.

Then and only then you can EXCEED their expectations, have tactics that fit your brand on how to go above and beyond for them and surprise them.

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