Don’t forecast demand, 10X it
- Marina Djorem
- Jun 10, 2024
- 1 min read
Updated: Apr 24
What are you NOT doing when you are projecting demand and occupying with market analysis?
You are avoiding the work of:
- developing absolutely unique hospitality concept
- implementation of multiple layers of that concept in reality
- being strategically involved in all teams of experts (architectures, construction, hospitality) to verify solutions against your vision and experiential use cases
- developing processes for specific hospitality approach in service design, marketing, offer
- documenting your specific know-how and the direction for future development
- translating your vision to everyone in hierarchy
- connecting everyone’s position and work to hotel’s end result
- talking with real people, future guests
What if you focus towards 10X-ing current demand (or estimated demand) by adding value to guest experience?
Make it 10 times higher.
(Borrowed 10X approach from Grant Cardone)

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