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Don’t forecast demand, 10X it

  • Writer: Marina Djorem
    Marina Djorem
  • Jun 10, 2024
  • 1 min read

Updated: Apr 24


What are you NOT doing when you are projecting demand and occupying with market analysis?

 

You are avoiding the work of:

-       developing absolutely unique hospitality concept

-       implementation of multiple layers of that concept in reality

-       being strategically involved in all teams of experts (architectures, construction, hospitality) to verify solutions against your vision and experiential use cases

-       developing processes for specific hospitality approach in service design, marketing, offer

-       documenting your specific know-how and the direction for future development 

-       translating your vision to everyone in hierarchy

-       connecting everyone’s position and work to hotel’s end result

-       talking with real people, future guests

 

What if you focus towards 10X-ing current demand (or estimated demand) by adding value to guest experience?

 

Make it 10 times higher.

 

(Borrowed 10X approach from Grant Cardone)



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