Everyone are unique, bespoke, unforgettable and truly different nowadays.

Those are all fancy buzzwords. Businesses are investing in marketing and copying the same words WITHOUT actually delivering the promised experience.

Today you can see boutique, luxury, penthouse, authentic, one-of-a-kind and similar words EVERYWHERE, for every middle-class small hotel, house, apartment there is.

It’s one thing to promise but CAN YOU DELIVER?

Do you even know what you are aiming to deliver? Because chances are you don’t.

You don’t really know how you differentiate. Even differentiation became dead letter in a once written business plan.

Moreover, NOT everyone has the same vision of what boutique and luxury is.

SHOW instead of tell. Work on delivering the product/service and then work on storytelling.

Stressing the buzzwords and NOT presenting your real values, unique concept and hospitality approach REPEALS the guests you would enjoy hosting and who would gladly pay whatever you ask.

COMPLICATED guests will expect UNICORNS and RAINBOWS and you being their personal butler and eventually when you fail to answer their unpredictable, unclear or silly requests be sure they will write long unhappy reviews.

On the other side, your IDEAL guests know better. They check your offer and CONCLUDE for themselves if that is what they expect from a boutique or luxury or whatever you got their attention with.

Therefore, ALWAYS communicate what is true for you, paint that experience of staying in your hotel, instead of trying to offer what everyone else already does.

Once you’ve got this right, your guests will get EXACTLY what they expected and paid for.

Then and only then you can EXCEED their expectations, have tactics that fit your brand on how to go above and beyond for them and surprise them.

Schedule a free discovery call HERE

Tell us YOUR story & get REAL feedback.

ELEVATE your hospitality business.

Master consistent excellence DELIVERED in practice.

Be WORTH EVERY PENNY & every second of your guests.