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It’s not only about accommodation anymore. Your hotel needs identity and philosophy.

  • Writer: Marina Djorem
    Marina Djorem
  • Jan 12, 2023
  • 1 min read

Updated: Apr 24


Hotel industry EVOLVED. With busy lives, people today are after experiences and intense feelings more than ever before.

They are BUYING happiness, joy, excitement, peace, inspiration, originality, confidence, courage, belonging, etc.

This is not to say that accommodation aspects are not important.

Bad bed and pillow will NEVER be forgotten but the difference today is that these go WITHOUT SAYING and NOT only for luxury places but almost everywhere.

You heard about branding at least in a connection to marketing and sales. But, that’s just a bare beginning.

Now is the time of APPLIED BRANDING.

You should be creating an EXPERIENCE with everything you have chosen to represent you, like colors, shapes, mottos, symbols, communication style, special services you offer and more. Everything in fact. EVERYTHING.

Think of it as TELLING A STORY from the very beginning of a guest’s stay until the very end and still in a meantime before their next visit.

You want this story to be MEMORABLE and them to feel like MAIN CHARACTERS while you are DIRECTING it.

Your hotel’s identity and philosophy are developed in a right way when they are not abstract but rather very TANGIBLE to your guests with all of their senses involved in every step they make in your hotel.


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