Serving your real guests better, builds your brand equity.
- Marina Djorem
- Nov 30, 2023
- 1 min read
Updated: Apr 24
Brand equity is the value of your company’s brand.
It’s about your customers/guests perception of your product/service.
When they recognize it as valuable, respect what you created, enjoy it.
The higher the brand equity, the more successful you are.
BUT but but that doesn’t mean you have to be a huge name, known around the world and well established. NO.
It is about being recognized by your community, your potential ideal guests.
It means you are NOT comparable to other hotels. But HOW?
By providing exquisite guest experience meaning: knowing your guests, providing consistent quality, being reliable, being loyal to your concept.
If you don’t know where to start from, start from:
- exploring and expressing your unique concept,
- providing consistent service quality and
- thinking how you can surprise every guest just a little bit.
This will lead you to:
- market differentiation,
- good reputation,
- customer loyalty and
- the momentum of innovation.
Which is a great recipe to higher brand value.

Tell us YOUR story & get REAL feedback.
ELEVATE your hospitality business.
Master consistent excellence DELIVERED in practice.
Be WORTH EVERY PENNY & every second of your guests.