Soft toy animal, Starbucks and neurological system story

Traveling often means being in a new environment, which can become stressful at times. Even if we are excited, it’s still a stress for a body and we will naturally be in need of something familiar to emotionally regulate.

For me, even though I am not a fan of Starbucks, I love to see them when in foreign country. Especially if it’s a country I came for business and it’s not super exciting.

I respect their business model and seeing them makes me feel safe. They are someone I know in a foreign environment.

That’s powerful impact of brands.

Inspired by this, I got an idea for one hotel concept I’m working on.

Soft toy animal (falcon because it’s Middle East and famous in the area) waiting for a guest on a bed.

This might not look like a super cool idea and it’s not why I love it.

Guests might not be impressed by it, but their neurological system will.

That toy will help regulate their neurological system. And that will be a precursor for much nicer stay.

Moreover, if they love it, employees are allowed to gift it to them!

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