The point of defining a target group is to deliver up to their expectations.

Doing market segregation is not differentiation per se, but the way you respond to their needs and wants is what separates you from others.

There is nothing unique in half board service BUT if it’s vegan buffet than we are talking about differentiation.

Real differentiation is knowing what your target group needs and wants, and communicating clearly your offer and its details including your values and concept.

Emphasize everything that is fun, unique, weird or very specific about your hotel. Don’t be a good option, but the hotel they really want to stay in.

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