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Well-designed interior and polite staff do not differentiate you.

  • Writer: Marina Djorem
    Marina Djorem
  • Dec 14, 2022
  • 1 min read

Updated: Apr 24


LISTEN, copying what others have done well will not differentiate you. That being said…

Copy principles but implement them YOUR WAY.

Besides, anything taken OUT OF THE CONTEXT will lose its meaning, value and purpose.

Therefore, a well-designed interior in let’s say boho style will be a FIASCO for your modern minimalistic intentions which you are scared to implement only because you choose to believe the success is in trends.

OR, implementing molecular gastronomy in your small luxury hotel with traditional elements would be INEFFECTIVE unless emphasised and explained within the story itself, before someone even finds it weird.

It is a SMALL DIFFERENCE between complete mass and powerful combo.

The secret is to create a MEANINGFUL STORY that explains the mix and fits your overall concept.

If you implement something only because it’s popular, it will COLLIDE with the foundations of your original brand.

But, when you wish to interweave different things because you truly want to send a certain message and create a specific atmosphere, that’s going to make a unique concept.

The time for REINVENTING the hostel industry HAS COME.

People are after bold attitudes, different stories, hotels with identity and character, learning and development, exploring and experiencing. Mix and match so it fits your concept.


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