Do you know luxury is NOT what it used to be 30 years ago? Values evolved and luxury CHANGED significantly. That’s why today, luxury is...

Marketing is NOT the solution. Your own unique hospitality approach is. Let’s create it! Please STOP chasing trends. You’re rejecting...

TOO OFTEN, staff areas are “decorated” with corporate messages and mottos no one takes seriously. I understand it's a tactical thing...

When do benefits of standards STOP? And by standards what is meant are any recognitions, certificates and associations like 5 stars, AAA...

Loyalty programs are a scam! It’s easy to treat your guests BETTER than luxury brands, big chain hotels. Guests don’t want luxury but...

Learn from great market examples - capsule hotels. How did they enter NEW markets and target specific guests of completely DIFFERENT...

Great employees are NOT difficult to find. It's important to know how to wisely do talent acquisition and retention in hospitality but...

Yes, this is really about niching down in hospitality. Maybe it's not a secret but it's not talked about a lot and it's super important...

Yes, word-of-mouth marketing is the most powerful marketing there is. And it's SCALABLE and CHEAP and EASY. As long as you know WHO YOU...

Standardisation is the level of PRACTICE in your boutique hotel and personalisation is the level of POTENTIAL of your hotel service and...

Digital transformation is NOT what you think. Especially when it comes to boutique hotels and guest experience. Information is not the...

Artificial Intelligence AI, Virtual Reality VR, Internet of Things IoT, robotics, digitisation, digital transformation, Business...

You may CONVINCED yourself to think luxury interior and fancy social media brand image are enough. But it's NOT EVEN CLOSE! Those will...

Here is one hotel experience STORY. It's about luxury boutique hotel which has amazing marketing, branding, ideas, interior design and...

What goes on inside is FELT outside. By your guests. NOT slightly but NOTABLY. Organisation, communication, department cooperation,...