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Everyone are unique, bespoke, unforgettable and truly different nowadays.
Those are all fancy buzzwords. Businesses are investing in marketing and copying the same words WITHOUT actually delivering the promised...


Stop training employees to be and act the same!
Employees’ personality should be ENCOURAGED. Otherwise, let’s move to robots. Since moving to Dubai, I noticed the lack of exchange...


Standardisation VS. Customisation
How do you stick to standards while also customising guest’s experience? Standardisation is the level of your PRACTICE and ...


What do you do when no one is watching?
Company culture starts with you. Good practices start with you. “How you do anything is how you do everything” applies to the whole...


Hotel Story Nb.27 Arctic Circle Village
In contrast to the previous experience story, this hotel has a more unique location and luxurious appearance, but that might be all for...


What do great reviews look like?
Some reviews are good but some are amazing. Those amazing ones act as your best sales persons. Recently I discovered one beautiful...


Tactical empathy is the most powerful skill you need to teach your team.
Empathy is one of the most important skills for hospitality. But tactical empathy is a necessary tool. Tactical empathy is strategic...


Extraordinary or silly?
When do unique experiences go from extraordinary and remarkable to silly and pointless? Today, I invite you to listen to the second...


Hotel forecast for SUCCESS
It’s NOT about having more guests. It’s about having IDEAL returning guests which you can serve the best WITHOUT pressure and drama. ...


Polite staff doesn’t equal professional, problem-solving and genuine hospitality response.
Being polite is just one skill among many. What I see nowadays is business asking their people to be very polite but not training them on...


Hotel Story Nb.26 Inflated bubbles
They promise simple things and deliver them impeccably. This is a city glamping experience in one of those clear inflated bubbles. ...


If your guests are too complicated, you’re not booking your ideal guests.
Ideal guests are ideal because they are easy to handle, they love everything about your place and can’t wait to come back. But it’s...


How to be predictable yet exciting?
Predictable means consistency in service. Once you provide something, consider a guest expects it next time too. Both in baseline (what...


Secret to extraordinary experiences is …
Today, I invite you to listen to the very first episode of the podcast Experience with Marina. You’re about to reveal this important...


NO guest LEFT BEHIND
NO guest should feel NEGLECTED in your hotel. Even when some guests are VIPs, others shouldn’t notice this. While some hotels have...
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